Giacopazzi’s make ice cream. Delicious, award winning ice cream. Whilst their product range screamed quality, Italian passion and authenticity, their branding didn’t and lacked kick.
To encourage retailers to stock them, we took Giacopazzi’s USP’s, flavour and heritage, stirred in some Italian styling, added a 50’s vibe and gave their packaging and marketing materials a visual boost. Now the Giacapazzi’s brand is a refreshing as their ice cream.
We rolled their new brand out across a range of media including: packaging, van livery, website, brochures & trade ice cream promotional materials. Giacapazzi’s now look as good as their ice cream tastes.