Approached by the Feel Good Drinks Company we were tasked with repositioning their 4 pack offering. Their existing premium pack was falling short in the race for the ‘go to’ soft drinks at home and this was addressed by creating a ‘Feel Good Party Pack’.
Reinforcing the ‘natural’ credentials of the drinks we’ve swapped dated packaging for a design as fresh as the drinks. The Feel Good Party Pack sub-brand logo is the star of the show with fruit illustrations complimenting the design. The concept was rolled out over 4 flavour variants and they can be found on the shelves of Tesco and Sainsbury’s.