• cake1
  • cake2

We were tasked by Cake to create a brand which was as tasty as the product they make, cake! From chocolate brownies to caramel crispy, ultimate luxury millionaire shortbread to the classic lemon drizzle, there was plenty of product to give us food for thought. Inspired, we created a brand that’s impossible to ignore with rich, bold colours that communicate the indulgent, nourishing taste of the product range making for an irresistible brand.

In addition to the branding and identity system, we created the brand strap line, tone of voice and developed a new framework for the brand, including packaging, labels, and marketing brochures.

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